AI search and authority update · November 2026

Buyers asked AI 405 times. It named Outcraft 22.

We asked ChatGPT, Gemini, Perplexity and Google's AI answers the 130 questions our ecommerce buyers ask, without naming any company. Then we checked who they recommend, where that comes from, and what it will take to change it.

One AI answer that names this companyDirect competitorOutcraft
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01Summary

The market is growing. AI names us when buyers look for a tool, and misses us when they describe the problem.

0%
of AI answers name Outcraft when the buyer names no company. 9th of 14. Klaviyo leads with 21.7%
0%
when buyers describe a problem, our largest group of answers. It is 12.5% when they look for a tool
0%
of answers with sources cite the Shopify App Store, the #1 source. Outcraft has no listing
0%
more US Google searches for what we sell than a year ago (about 1,225 a month)
1

Demand is real and rising

Buyer searches for cart recovery, upsells and failed payments roughly doubled in two years. "AI voice agent" went from almost zero to about 6,000 a month.

2

AI recommends what it can read

App Store listings, competitors' own pages, comparison pages and Reddit feed the answers. We lead 6 questions and lose 76 to a named competitor.

3

The plan is in the right order

App Store listing, pages for problem-stage questions, comparison pages and one clear identity first. Then strong links. Expected DR: 28–31 in 1 month, 31–40 in 3 months.

02The market is growing

Buyer searches for what we sell are up 44% in a year, and roughly doubled in two.

US searches per month (12-month average)

Pick a view, then switch terms on and off (the coloured squares are the key). Dashed = 12-month projection.

×0
the 4 high-intent terms in two years: 37% a year compound growth
×0
"abandoned cart recovery" in two years (72 → 527 a month)
Projection · next 12 months
4 high-intent terms: 1,678–1,764 a month"Abandoned cart recovery": 822–1,117 a month

US searches per month (12-month average)Last year

Outside check

Two things to keep in mind

03Words in 30 seconds

Eight words you need to read this report.

i

How we measured

130 real buyer questions that name no company, asked to ChatGPT, Gemini, Perplexity and Google's AI answers (AI Overviews and AI Mode) in late October and early November 2026: 405 answers. Google search demand, links and authority from Ahrefs (US); Google clicks from Search Console.

GEO / AEO
Getting AI tools (ChatGPT, Gemini, Perplexity, Google's AI answers) to name and recommend us.
e.g. ChatGPT lists Outcraft as a top pick
AI Overview / AI Mode
Google's AI answer at the top of search results, and Google's AI chat.
Buyers read it and often never click
Unbranded question
A buyer question that names no company. It shows who AI recommends on its own.
e.g. "ai that texts and calls abandoned checkouts for shopify"
Share of answers
How often AI names a company, out of all answers. "Likely" shows where the true number probably sits.
Outcraft: 5.4%, likely 4–8%
Citation (source)
A web page an AI answer uses as its source and links to.
The Shopify App Store is cited most in our market
Entity
How Google and AI understand "Outcraft": what it is, what it sells, who it is for.
Goal: "AI sales team for ecommerce", never a look-alike
Backlink / referring domain
A link from another website to ours. 10 links from one site = 1 referring domain.
We have 1,168 referring domains, but most are spam
DR (Domain Rating)
A 0–100 score made up by Ahrefs. It only counts links. It does not measure sales, traffic or AI visibility.
Useful as a signal, not as a goal

04Who AI recommends

Eight companies are named more often than us. Klaviyo is named four times as often.

Share of the 405 answers to unbranded questions that name each company. Sort by any column, or filter by type.

OutcraftDirect competitorOther companyLikely range

05Engine by engine

Google's AI Overviews name us most: more than twice as often as ChatGPT.

Answers that name Outcraft

Out of each engine's answers to unbranded questions

1

Google's AI is our best engine

AI Overviews name Outcraft in 10.6% of answers and link to outcraft.ai in 9.5% of those with sources. They lean on pages that rank in Google (slide 14).

2

ChatGPT and Gemini, where most answers are

4.0% and 5.1%. Together they gave 309 of the 405 answers. Klaviyo is the top name on both (20.5% and 25.9%).

3

Perplexity already likes us

It named Outcraft in 3 of 40 answers, more than any competitor. Google AI Mode has not named us yet (0 of 9).

06Where buyers are in their journey

Buyers who describe a problem almost never hear our name.

Merchants first describe what hurts ("abandoned checkout emails don't work any more"), then look for a tool, then compare. Our biggest gap is the first step, the one that shapes the shortlist.

Outcraft named inThe most-named company at that stageNumber of answers at that stage

07Questions won and lost

We lead 6 of 130 questions. On 76, AI names a competitor and never us.

All 130 unbranded questions

One square per question

6 Outcraft is the most-named company76 a competitor is named, we are not48 we appear but don't lead, or no company is named
→

What we win, what we lose

We win broad "one AI for everything" and "AI that calls shoppers" questions. We lose the everyday ones: whether emails still work, win-back, SMS, product questions on the phone. Klaviyo takes most of them.

08Where answers come from

The Shopify App Store is the #1 source AI cites. We are not on it.

Most-cited websites

Answers that cite each site, out of 164 answers that list sources

ShopifyCompetitor's own siteoutcraft.aiPartner, community or other
0%
of answers with sources cite apps.shopify.com (40 of 164). No other site comes close.

Who AI names when it cites the App Store

Out of those 40 answers

Why it matters: AI reads app listings for price, reviews and what the app does, then names the app. Callsy is named in 17 of the 40 answers that cite the App Store. Outcraft is named in 3, without a listing of its own. Competitors' own sites (Consio and Loop Voice, 18 answers each) and Reddit (14) come next.

09Your own site matters

Companies whose site AI cites more get named more.

Own site cited vs company named

Each dot is a company. Hover or tap a dot for details.

0
A clear link between how often a company's own site is cited and how often AI names it (0 = no link, 1 = perfect).
→

We sit below the line

outcraft.ai is cited in 7.9% of answers with sources, as often as Callsy's site. But Callsy is named in 8.1% of answers and we are named in 5.4%. Pages that answer the buyer's question directly turn citations into recommendations.

→

Klaviyo sits far above the line

Named in 21.7% of answers with its site cited in 10.4%: AI already knows it as the default email tool.

10The competition

Our real competition is about 50 companies in 6 groups.

% = share of the 405 answers that name the company. Names without a number were found in AI answers or on the Shopify App Store, outside the 14 companies we track.

11Why rivals win

AI recommends what it can read about: app listings, comparisons, lists and reviews.

Where AI looksLoop VoiceConsioCallsyOutcraft
Shopify App Store
#1 source in AI answers: 24% of answers with sources		Listed · 5.0 rating, 10 reviewsListed · 5.0 rating, 40 reviewsListed · free plan to $199/moNot listed ("coming weeks")
Share of AI answers
Unbranded questions		8.6%6.9%8.1%5.4%
Own site cited by AI
Answers with sources		11.0%11.0%7.9%7.9%
Comparison pages
"X vs Y", "X alternatives"		"Loop vs Outcraft" + 4 alternatives pagesCompare pages (e.g. Consio vs Callsy)38 compare pages, incl. "Callsy vs Outcraft"13 pages, all against old rivals (Retell, Vapi, Bland)
"Best tools" lists—Writes its own lists and ranks itself #1 ("8 best AI phone agents for Shopify")—1 so far: Markopolo, #2 of 10 (no link yet)
ReviewsShopify 5.0Shopify 5.0Shopify, GetApp, CapterraG2 4.8 (14 reviews, 2 with business ties) · Capterra 0 reviews
Authority (DR)43604629
What Loop's page tells AI about us: no App Store listing, no A/B testing, no statement on AI disclosure, and about $2,000 vs Loop's $399 for 1,000 shoppers. AI can repeat this until we publish our own answers.

Listings, pages and reviews as published on each site in late October 2026. DR from Ahrefs.

12What AI says about Outcraft

Asked about us by name, AI repeats old facts and mixes us up with look-alikes.

Gemini and ChatGPT · asked about Outcraft
"…sales automation, lead qualification, omnichannel outreach…"
Old B2B product. Truth: the AI sales team for ecommerce brands.
ChatGPT · "outcraft ai reviews"
"…the entry-level plan starts at $300 per month for up to 100 inbound leads."
Old pricing wording about B2B leads, still on the web.
ChatGPT · asked about Outcraft
"One important detail: there are two similarly named websites, so make sure you're checking the right one."
It means outcraftai.com, a different company.
ChatGPT · "is outcraft ai legit"
"A Lithuanian company record lists Outcraft AI, UAB as registered in August 2025."
It also cites ScamAdviser: "young domain, hidden WHOIS". Truth: Outcraft AI, INC.; the UAB is a subsidiary.
Gemini · "outcraft ai reviews"
"…the system handles live objections and dynamic data lookups accurately."
Truth: live store-data lookup is not available today. We must not claim it.
Markopolo "best tools" list
"Outcraft can be best described as a sales team for eCommerce brands."
The first outside page with our new story. This is what we want everywhere.

Look-alikes in AI answers

4 of 50 answers that name Outcraft also point buyers to a different company:

outcraftai.com · 3 answers a different "Outcraft AI", an engineering staffing firm
outcraft.app · 1 answer a B2B outreach tool

Other look-alike domains exist (outcraft.co, outcraftdb.com, outcraftpm.com, and more).

How we fix both

One identity everywhere: Organization schema on outcraft.ai with sameAs links to every official profile, and the legal name "Outcraft AI, INC." used the same way on every page and listing.

Correct the old sources: G2 category ("AI SDRs"), HubSpot listing, LinkedIn About, the Salesforge deal page, old directories, and 33 old blog posts. The FAQ is built in a way AI can't read, so AI guesses.

13Google search today

People find us by name. Buyers searching their problem almost never do.

0%
of Google clicks come from people typing "Outcraft"
0clicks
from real buyer searches in about 3 months
0%
of clicks come from the US. Lithuania sends 26%, India 13%
0
Google views of our "best abandoned cart recovery apps" post, which got 1 click. Our fastest win
→

Voice-call searches barely exist on Google

Almost nobody types "AI that calls abandoned carts" into Google. They ask ChatGPT instead. That's why AI visibility matters more for us than classic rankings.

→

Page 1, but no clicks

Positions 4–10 get 75% of our Google views but only 4.8% of clicks. Google's AI answer often replies first. Being the page that answer quotes is the goal.

→

What already works

Our ROI calculator ranks #2 in US Google for "abandoned checkout calculator", and Google's AI Overviews are already our best AI engine (10.6%).

Google Search Console, July to early October 2026. About 74% of our estimated organic traffic lands on old posts we plan to prune, so a dip is expected and intended.

14Google's AI answers vs Google's rankings

Google's AI quotes the pages that rank. We rank on page 1 for 3 of 47 buyer searches.

Sites cited in AI Overviews

Share that also rank in Google's top 10 for the same search

Outcraft in Google's top 10

One dot per buyer search with an AI Overview (47)

3 of 47
searches where outcraft.ai ranks in the top 10, at position 7.7 on average.

Outcraft cited in AI Overviews

One dot per AI Overview (47)

4 of 47
Overviews link to outcraft.ai. Named in 5 of 47 (10.6%), our best engine.

The lesson: for Google's AI answers, classic SEO still counts. Two out of three cited sites already rank on page 1. Every buyer page we move into the top 10 is a page the AI Overview can quote.

15What visibility is worth

About 130 Google AI answers a month name us today. Klaviyo-level visibility would double that.

US buyers search the 4 high-intent terms about 1,225 times a month, and an AI Overview appeared on every one we measured. Choose a visibility level and a demand scenario.

Outcraft named in
Monthly searches
130AI answers a month name Outcraft
How this is calculated

AI Overviews naming Outcraft, per month

Today's demand and the two 12-month projections

At today's 10.6%At Klaviyo's level, 21.7%

Counts only Google AI Overviews for 4 high-intent US searches. Questions asked inside ChatGPT, Gemini and Google AI Mode come on top, so real reach is higher.

16Our DR, explained

DR jumped in September because of spam links, not real trust.

DR and the number of linking sites, month by month

Blue line = DR (left). Grey bars = linking sites (right).

Who our top 100 linking sites are

Ahrefs, sorted by their DR

1

DR can fall as fast as it rises

It went 19 → 7 between January and March. Spam sites disappear, and 238 sites have already stopped linking to us.

2

Our real links are few but good

Press (EU-Startups, Tech.eu), Crunchbase, F6S, HubSpot, Omnisend and about 15 real articles. Only 38 sites link using our name.

3

High DR alone doesn't bring buyers

Consio has DR 60 and gets about 17 Google visits a month. Loop has DR 43 and gets 0. AI recommends them for other reasons (slide 11).

Ahrefs, October 2026. Spam = auto-generated "SEO checker" sites, link farms, and links about iGaming or link selling that mention outcraft.ai. Removing them from Google (disavow) protects us, but Ahrefs ignores disavow, so DR won't change.

18Our plan

Five steps: be where AI reads, answer the real questions, then build authority.

1

Shopify App Store

The #1 source AI cites in our market. A listing with clear copy, price and first reviews.

Owner: Product
2

Answer problem-stage questions

Pages for what merchants describe: failed payments, "Klaviyo plus calls", carts without discounts, fast answers before purchase.

Owner: GEO + writing team
3

Comparisons and alternatives

Honest, specific pages for the "X vs Y" and "alternatives" questions where we are missing today.

Owner: Content
4

One clear identity

Organization schema with sameAs, the legal name "Outcraft AI, INC.", and old B2B profiles corrected. Prune and redirect old posts.

Owner: SEO, Sami's team, Marketing
5

Presence + links

Helpful answers on Reddit and the Shopify Community, reviews in the right category, then strong links and PR.

Provider from December

Timeline

Dark blue = main focus, light blue = ongoing. Done so far: 64 logged actions (32 completed, 17 in progress, 8 waiting on others, 6 handed to other teams, 1 planned).

Rules for everything Outcraft publishes

  • Don't name Callsy, Ringly or Thoughtly on our own pages
  • No compliance or retention claims
  • No claims of live store-data lookups
  • Only approved numbers: 13M+ calls, 100+ brands, $74M+ recovered

19What to expect

DR 40 is realistic in 4–6 months. AI visibility is the number to watch.

Expected DR range

Blue = with the link provider. Grey = without it.

2530354045
Number that shows real progressTodayGoal by end of Jan
AI names us (buyer named no company)5.4%, 9th of 14Clearly higher, closing on Klaviyo (21.7%)
AI names us when buyers describe a problem1.4%Clearly higher as new pages go live
Google AI Overviews name us10.6%Up, as buyer pages reach page 1
Shopify App Store listingNoneLive, with first reviews
AI points to a look-alike company4 of 50 answersRare
outcraft.ai in Google's top 10 for buyer searches3 of 47Steadily up
Sites linking to us by name38Steadily up
Google clicks from buyer searches10 in 3 monthsGrowing every month
Profiles with the correct story (34 planned)Not reportedAll 34

DR ranges are estimates. DR uses a log scale: going from 30 to 40 takes several times more strong links than 20 to 30. One strong link moves us about 0–1 point. Spam sites dropping away can lower DR.

20The $2,500 link package

Worth trying, if we agree these 9 points in writing first.

Good

A trusted provider with 12 years' experience. PR, guest posts, wikis and link insertions, built on our data and new positioning. Also promises traffic and AI visibility, not just a score.

Watch out

"Guaranteed DR 40+" is the red flag in any link deal. The cheapest way to hit a DR number is spam networks, the same kind of links that already inflate our DR. Skip the $300 "1-month boost": as our 19 → 7 drop shows, it doesn't last.

Timing

Start in December, once the core pages, FAQ and the first problem-stage pages are live. Then every new link supports the new story, and points at pages AI can quote.

Get these in writing before paying

  1. Site list up front, with each site's real traffic, topic and country
  2. No spam networks, link farms, or footer and sidebar links
  3. Links only to new pages: homepage, solution and problem-stage pages, ROI calculator. None to old posts
  4. Link text mostly our name: "Outcraft", "Outcraft AI", "outcraft.ai"
  5. Our approved description on every placement (AI sales team for ecommerce brands)
  6. Paid links labelled as Google asks ("sponsored")
  7. Wikis explained: Wikipedia needs independent press; Wikidata is realistic
  8. A list of every live link, so we can check each one ourselves
  9. We can reject any site before it goes live

21Action plan

What we do, month by month.

22What we need to finish

Six things, then we re-measure every month.

1

App Store launch date

When the Shopify App Store listing goes live, and who collects the first reviews.

2

Google click data from October

Search Console access or an export from 1 October onward, so we can track buyer-search clicks.

3

The live Retell URL

Plus prices, link type and dates for the two MeUp links.

4

Status of the 34 profiles

Which are claimed, and which carry the new description and the right category.

5

URLs of new pages

Every page published from late October on, so we track whether AI starts citing it.

6

Open answers

Pricing, the free start, the $500 offer, and the CS/Data and Sales questions.

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How we measured

130 real buyer questions asked to ChatGPT, Gemini, Perplexity and Google's AI answers (AI Overviews and AI Mode), late October and early November 2026. Google search demand, links and DR from Ahrefs (US); Google clicks from Search Console. Competitor claims and prices are as published.